The Gourmand x Nike : Andrea Pirlo

Nike have commissioned award winning food journal The Gourmand to help promote their Andrea Pirlo signature Tiempo boots.

We recently posted the red wine coloured classy boots released by Nike in ode to the Italian stalwart. Known throughout the football world as the Godfather of football, divulging in the finer side of life, Pirlo’s interests include winemaking. As such, the red wine colour boots come in a wooden box and contain a cork inner. I’m tempted to make a Pirlo Merlot pun, but apparently you wouldn’t catch an Italian drinking the Vin de France dead.

In an admirably creative and innovative promotion move, Nike’s PR team got in touch with The Gourmand and asked them to work their magic. The resulting photoshoot is a mix of rustic Italian ingredients, fresh white table cloths, a finely polished wood table and of course; a carafe of red wine. Shot by Baker & Evans in London with set design by Imogen Frost

“When you think of famed footballer Andrea Pirlo, there are probably a few things that immediately come to mind: his enviably cool disposition on & off the field, his rhythm, that Panenka penalty, his hair and, finally, his love of wine. All of which make for a rather impressive gentleman.”

Read more on thegourmand.co.uk


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