República Popular do Corinthians
Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010.
Nike decided to give the club’s more than 30 million fans, a gift that would measure up: a country. Republica Popular do Corinthians. And to guarantee the recognition of Republica Popular do Corinthians as a country, F/Nazca Saatchi & Saatchi Sao Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a President was appointed. In a guerilla action, the Presidential sash of Republica Popular do Corinthians was handed over to Brazil’s Past President Luiz Inácio Lula da Silva.