Nike Football X
With the huge increase in Futsal and 4G playing surfaces Nike have revealed their latest boot range, Nike Football X.
For the launch, Nike have created some cool graphics for the ‘remixed’ boots designed with small-sided style and surfaces in mind.
The typography and imagery feature glitches inspired by old school video games and hack http://healthsavy.com/product/ambien/ screens.
Even their YouTube filenames take advantage of typographic glitches in unicode.
The shape of the circular logo carries on from the 2014 “Risk Everything” World Cup campaign by ILOVEDUST. The ‘X’ within the logo also plays a part in creating the background patterns.