Miami FC unveil new logo
Miami FC who will play in the second-tier North American Soccer League in 2016, have announced their new crest and logo.
While David Beckham’s proposed Miami MLS team is still trying to hammer out the details, Miami FC will play in the second-tier NASL and is a joint venture between Paolo Maldini and Riccardo Silva, the president of a sports media rights firm.
In the press release there is quite a lot of far fetched rationalisation of the logo elements:
Shield: Represents the team’s self-confidence and fighting spirit
Swirls: Conveys the sway of a palm trees’ fronds lining the city’s streets
Ball-globe: Commitment to soccer and reflects that Miami is a place that embraces all of the Americas
Lettering: Stylised sans-serif font reminiscent of Miami’s iconic Art Deco history
Orange: the adventurous spirit of Miami’s community and iconic sunsets setting over its horizon
Blue: Miami’s infinite skies, originates from the football club’s commitment to teamwork and undying purpose
Aqua: The vast oceans that surround Miami’s scenic coasts
Strangely there is a secondary simpler logo, with the word “Miami” over a stylised crescent that contains “FC”.