For Club and Country
As part of an ongoing relationship with Major League Soccer, Crush Creative have just delivered a series of social media campaign posters to grow the fan base of MLS and elevate the various clubs in the Gold Cup.
Held every two years, the CONCACAF Gold Cup is the main soccer competition of the men’s national football teams and determines the regional champion of North America, Central America, and the Caribbean.
The overall objective of the work was to take advantage of this summers tournament and transfer positive equity between countries and star players competing in Gold Cup to MLS and the Clubs.
Using the hook ‘For Club and Country’ Crush created over 25 posters, which includes 16 player posters, 2 group posters and a set of club posters. The posters combine both club and country strips using photography and illustration, as well as cultural references and colour palettes from the respective countries.