adidas: Take Today
adidas continue to push hard on their ‘Sport15’ campaign with the latest addition, ‘take today’.
Following on from the first instalment ‘Take it’, the latest offering builds on the moody, serious direction the brand is going in. 180LA are the agency behind the revised push, designed to take second spot back from Under Armour.
The stark black and white cinematography and rousing dialogue – while feeling a little Nike – moves it away from the more comic book, ‘athletes as super hero’ approach all sporting apparel companies tend to adopt and grounds it in a more realistic world. It of course features the usual adidas football heavyweights: Messi, Bale and Suarez.
It’s a nice evolution and it will be interesting to see how it develops over on the adidas YouTube page.
The original ‘Take it’ ad