Football has proved, over time, to be a rich area for creative minds. Since the very first Richard Keys Super Sunday introduction, football and design have grown hand-in-hand.
From squad numbers, fluorescent boots and award winning ad campaigns, to performance analytics, interactive experiences and TV graphics, design is a fundamental part of modern football.
This is why The Modern Game was created – to explore and celebrate all feats of creativity that make the game beautiful and ultimately, shape football culture.
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